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A living room furnished in Sarom upholstery

About Sarom

A journey of timeless elegance & Indian heritage.

Founded in 2005. Today, one of India's leading names in furnishings.

2005Founded
ThaneMaharashtra, India
PAN India& overseas
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The House

Every fabric has a tale to share.

Sarom Fab Private Ltd. began as a marvellous story in 2005, founded by Mr. Amarshi Shah & Mr. Shantilal Shah.

We are not just a brand but a movement that changes how you experience your living space — fine upholstery, beautiful curtains and luxurious bedding, made to turn a space into a cozy retreat.

Sarom curtain panels framing a tall window
A bedroom dressed in Sarom striped bedding and sheer curtains

Our Founders

Rooted by pioneers, driven by visionaries.

  1. Deepak Hirji NisharDirector
  2. Manish Amarshi ShahDirector
  3. Amarshi Hardhor ShahDirector
  4. Shantilal Hardhor ShahManaging Director
  5. Rohit Shantilal ShahDirector
  6. Milin Shantilal ShahDirector
The six directors of Sarom Fab Pvt. Ltd. photographed together in formal dress

Our Reach

India's go-to destination.

Presence200+Cities

A PAN India presence across 200 cities, and the preferred choice of architects and interior designers.

Retail10,000+Touchpoints

Sarom reaches 10,000+ touchpoints across India, with a growing presence in overseas markets.

Range10,000+SKUs

More than 10,000 SKUs across designs, colours and textures.

Logistics3 Lakh+Sq. Ft. Warehouse

A centralised 3 lakh+ sq. ft. warehouse with real-time inventory and same-day dispatch.

Why Sarom

What sets Sarom apart.

‘Impossible’ isn't in Sarom's vocabulary.

01Design & Quality

Made to look good. Made to last.

Thoughtfully crafted fabrics that bring together trendsetting design, evolving styles and lasting quality.

02Endless Choice

Something for every space.

A wide world of textures, colours, patterns and styles to choose from.

03PAN-India Reach

Always within reach.

Sarom is available across 200+ cities and 10,000+ touchpoints.

04Quick Service

Because waiting shouldn’t be part of the process.

Strong stock availability and efficient dispatch keep things moving.

05Made For You

Your idea. Our fabric expertise.

Customised solutions backed by our in-house design and merchandising team.

What we stand for

01
Mission

To transform spaces through fabrics that bring together design, quality and enduring value.

02
Vision

To shape the future of furnishings in India — making exceptional design accessible to every space.

03
Strength

A world of fabrics. An eye for what’s next. A network built to deliver. Sarom combines scale, design and service to keep India beautifully furnished.

Our Journey

From 2005, to today.

2005—2010

Making our mark

Sarom entered the furnishing world with 1,000+ SKUs and 500 dealers, pioneering cut-length service in India and setting a new standard for accessibility.

2011—2015

Becoming a go-to name

With 4,000 SKUs and 2,000 dealers, Sarom grew into a trusted name — bringing greater choice, design and service across India.

2016—2021

Innovators & trendsetters

6,000+ SKUs. 3,000+ dealers. A growing design legacy. Sarom emerged as a trendsetter in India’s furnishing landscape.

2023

Introduction of bedding

Sarom introduced and established its bedding range.

Today

PAN India & beyond

With products available across 200+ cities and 10,000+ touchpoints, and 10,000+ SKUs, Sarom continues to grow, evolve and shape the future of Indian furnishings.

And this is only the beginning.

Macro detail of a Sarom woven fabric

A letter worth keeping.

New collections, studio notes and carefully curated inspiration — sent only when there is something worth sharing.